PPC

Bing Ads Management That Unlocks Overlooked Opportunities

While your competitors fight over Google, we help you capture high-intent traffic from Bing's affluent user base at significantly lower costs per click. Microsoft Ads is the most underutilized PPC channel in digital marketing.

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Google Partner Agency
4.9/5
Ad PerformanceGoogle Ads
CTR
4.8%
+1.2%
CPC
$1.24
-18%
Conversions
342
+45%
ROAS
5.2x
+0.8x
Spend vs Revenue
Budget Utilization

What Are Bing Ads and Why Are They a Hidden Goldmine?

Bing Ads (now Microsoft Advertising) are pay-per-click advertisements displayed on the Microsoft Search Network, including Bing, Yahoo, AOL, and partner sites. Together, these properties handle over 12 billion monthly searches in the US, capturing roughly 33% of the desktop search market. Yet the vast majority of advertisers focus exclusively on Google, leaving Bing's audience underserved and advertising costs dramatically lower.

Bing's user demographic is particularly valuable for many businesses. Bing users tend to be older (35+), have higher household incomes, and are more likely to be in managerial or executive positions. For industries like finance, insurance, healthcare, legal services, and luxury goods, Bing's audience represents an ideal customer profile at a fraction of Google's advertising costs.

Our ppc experts have helped 500+ businesses achieve measurable growth through proven strategies.

At Infinite Rankers, we treat Microsoft Ads as a strategic complement to Google Ads, not an afterthought. We build campaigns specifically optimized for Bing's unique audience characteristics and platform features, including LinkedIn profile targeting integration, audience network placements, and shopping campaigns. Our clients typically see 20-50% lower cost-per-click on Bing versus Google while reaching a valuable audience segment their competitors are completely ignoring.

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Key Results

33%
Of US desktop search traffic runs through the Microsoft Search Network
38%
Average lower cost per click on Bing versus Google for the same keywords
22%
Average increase in total PPC conversions when adding Bing to Google campaigns

Google Partner

Certified agency with proven expertise across all Google platforms.

4.9/5 Rating
Our Process

How We Deliver PPC Results

A proven 4-step workflow designed to maximize your ROI

1

Market Opportunity Analysis

We analyze search volume, competition levels, and cost projections specifically for Microsoft Search Network. We identify keywords where Bing offers significantly lower CPCs than Google and estimate the incremental traffic and conversions available.

2

Campaign Build & Import Optimization

We either import and optimize your existing Google Ads campaigns for Bing's platform or build fresh campaigns tailored to Bing's unique features, including LinkedIn targeting, audience demographics, and Microsoft Audience Network placements.

3

Bing-Specific Optimization

We optimize bids and budgets based on Bing's unique performance data, leverage LinkedIn profile targeting for B2B campaigns, configure device and demographic adjustments for Bing's user base, and refine ad extensions for maximum visibility.

4

Cross-Platform Analysis & Scaling

We compare Bing performance metrics against Google to identify where Microsoft Ads delivers superior ROI. We scale budget toward winning campaigns and provide unified reporting showing incremental value from the Microsoft channel.

Complete workflow delivers measurable results
Why Choose Us

What You Get With Our PPC Services

Lower Cost Per Click Than Google

With less competition, Bing Ads typically deliver 20-50% lower CPCs than Google Ads for the same keywords. This means more clicks, more leads, and more customers for the same budget.

Reach an Affluent, Older Demographic

Bing users tend to have higher household incomes and greater purchasing power. For businesses selling premium products and services, this audience represents ideal customers.

Less Advertiser Competition

Many businesses ignore Bing entirely, giving you a significant competitive advantage. Less competition means lower costs, higher ad positions, and greater share of voice.

Leverage LinkedIn Targeting (Exclusive)

Microsoft Ads is the only search platform offering LinkedIn profile targeting — reach people by company, job function, and industry directly in search ads. This is a game-changer for B2B advertisers.

Capture Incremental Traffic

Bing users are not the same people searching on Google. Adding Microsoft Ads captures an entirely new audience segment that your Google campaigns cannot reach.

Easy Integration With Google Ads

Microsoft Ads allows direct campaign imports from Google Ads, making it fast and simple to extend your existing PPC strategy to an additional 12 billion monthly searches.

What Our PPC Clients Achieve

0
Of US desktop search traffic runs through the Microsoft Search Network
0
Average lower cost per click on Bing versus Google for the same keywords
0
Average increase in total PPC conversions when adding Bing to Google campaigns
Case Study

Real Results: Financial Services — Wealth Management Firm

Challenge

A wealth management firm was spending $25,000/month on Google Ads for keywords like 'financial advisor' and 'wealth management' with CPCs averaging $35. Client acquisition costs were $800, approaching the firm's acceptable threshold.

Solution

We launched Microsoft Ads campaigns targeting the same keywords, leveraging Bing's affluent demographic that perfectly matched their ideal client profile. We added LinkedIn targeting to reach users in executive and management roles and optimized for Bing's unique bidding dynamics.

$35 Google vs $19 BingCost Per Click
$800 Google vs $420 BingClient Acquisition Cost
14 per month (incremental)New Clients From Bing

"We'd been ignoring Bing for years, assuming nobody used it. Turns out, the exact affluent professionals we target are Bing users. The client acquisition cost is nearly half what we pay on Google. Infinite Rankers showed us a goldmine we didn't know existed."

— Catherine Palmer, Managing Director, Pinnacle Wealth Advisors

FAQ

Frequently Asked Questions

Absolutely. For most businesses already running Google Ads, adding Bing is one of the highest-ROI decisions available. Lower CPCs, less competition, and an affluent user base make Microsoft Ads an excellent complement to your existing PPC strategy.
We typically recommend allocating 15-25% of your total PPC budget to Microsoft Ads initially, then adjusting based on performance. Many clients end up increasing Bing allocation once they see the superior cost-per-conversion compared to Google.
You can, and Microsoft makes this easy. However, importing without optimization is a common mistake. Bing has different audience characteristics, competition levels, and features. We import and then optimize specifically for the Microsoft platform to maximize results.
Bing is the default search engine on all Windows computers, Microsoft Edge, and Xbox. It powers Yahoo and AOL searches. Users tend to be 35+, have higher incomes, and include many professionals who use Microsoft products in their workday.
Yes. Microsoft Shopping campaigns work similarly to Google Shopping. If you have a product feed, we can set up Bing Shopping campaigns to capture e-commerce traffic from the Microsoft Search Network at typically lower costs than Google Shopping.
Microsoft's LinkedIn profile targeting lets you layer LinkedIn data onto your search campaigns. You can target or bid adjust based on company, industry, and job function — combining search intent with professional profile data for incredibly precise B2B targeting.

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